A product designer who transforms complex challenges into thoughtful, accessible, and trustworthy experiences.
A product designer who transforms complex challenges into thoughtful, accessible, and trustworthy experiences.
View My Work
Enhanced usability, readability, and user comprehension to guide customers in making better parenting decisions for kids' phone app use.
B2C Mobile
Cognitive Empathy
Info. Architecture
Led UX research and experience design for the University of Washington’s first generative AI platform (Purple) to help first-time users understand, trust, and adopt AI across a 100K+ campus community.
AI Experience Design
UX Strategy
UX Research
50%
user execution time
5%+
customer support tickets
within 1 month
50%
user execution time
5%+
customer support tickets
within 1 month
Optimized a key reporting workflow and reduced customer frustration by designing and launching a new feature MVP.
B2C App
Product Design MVP
Process Optimization
Identified usability issues within Optimizely’s Feature Experimentation platform to enhance non-technical users’ experience.
B2B SaaS
Strategic Insights
Qual. & Quant. Research
A product designer who transforms complex challenges into thoughtful, accessible, and trustworthy experiences.
View My Work
Enhanced usability, readability, and user comprehension to guide customers in making better parenting decisions for kids' phone app use.
B2C Mobile
Cognitive Empathy
Info. Architecture
Led UX research and experience design for the University of Washington’s first generative AI platform (Purple) to help first-time users understand, trust, and adopt AI across a 100K+ campus community.
AI Experience Design
UX Strategy
UX Research
50%
user execution time
5%+
customer support tickets
within 1 month
Optimized a key reporting workflow and reduced customer frustration by designing and launching a new feature MVP.
B2C App
Product Design MVP
Process Optimization
Identified usability issues within Optimizely’s Feature Experimentation platform to enhance non-technical users’ experience.
B2B SaaS
Strategic Insights
Qual. & Quant. Research
